Regular Cleaning
Leading the cleaning industry in action for people and planet
WHAT WE DID:
- Strategy
Held workshops to hone Regular Cleaning’s sustainability vision and goals
Crafted a clear, inspiring sustainability brand
Trained and empowered leadership on culture change and sustainability
Regular Cleaning saw a chance to lead their industry in sustainability. They wanted to make a real difference for people and the planet. We teamed up with their leadership team to create a solid sustainability strategy, Better Places, that helps make a difference and benefits all stakeholders.
We aligned the sustainability vision with their business goals and crafted a clear, inspiring sustainability brand that communicates the importance of their strategy. The resulting strategy sets ambitious long-term goals that align to sustainability issues they believe they can positively influence the most. Through Better Places, Regular Cleaning is not just taking positive actions, they’re building a sustainable and resilient organisation that will continue to give back to people and planet long into the future.
To help engage clients and industry, we teamed up with Erjjio to give their website a fresh look. We incorporated lively videography and crafted engaging content to highlight the purpose and vision behind Better Places.
- 95% of colleagues believe Regular Cleaning demonstrates their values
- 85% of colleagues paid Real Living Wage
- Generated over £1 million of social value in the last four years
- Soon to be launching Better Choices, a new programme to allow client choice on a sustainable basis
