In 2022, Caddick Group launched their ESG Strategy, Places for Life, to unify the organisation under one vision and redefine what it means to support people and the environment in their industry.
To showcase the impacts and investments established in the first year, Caddick Group launched a report that highlights stories of progress and sets the foundations for annual reporting. We worked with the Group Head of ESG & Sustainability and Communications and Marketing team to clearly articulate the key messages that would bring value and trust to their brand.
Our approach was to understand their target audiences, and to design content that would capture people’s attention. Aligned to their recently refreshed brand, we designed the report under four key themes and integrated people focused imagery and stakeholder voices throughout.