Magic Light
industry:
Media
Embedding sustainability into the story of every product
WHAT WE DID:
- Licensing Review
Stakeholder-led approach
Industry benchmarking
Clear, actionable output
Magic Light Pictures, already active in sustainability, wanted to strengthen the embedding of environmental criteria across its licensed products. To support this, we developed strategic, practical sustainability recommendations to be integrated into its Brand Guidelines.
Our approach began with a comprehensive review of product categories, internal processes, peer practices, and industry standards. Through stakeholder engagement with current licensees, we identified existing sustainability efforts, highlighted good practices, and uncovered key opportunities and risk areas across different licensee types.
A sustainability aspirations workshop was held to explore where the brand could—and should—be aiming in terms of environmental performance. We then delivered a report summarising insights, recommendations, and tangible next steps to guide the integration of sustainability across all licensee activities.
