Sanderson Design Group
PurposeSustainability Strategy Development
Sanderson Design Group is an international luxury interior furnishings company that designs, manufactures and markets wallpapers and fabrics together with a wide range of related interior products.
- Sanderson Design Group wanted to transform their business by setting the sustainability standards for the interior design industry. They recognised the need to partner with sustainability professionals to define their business purpose and set them on the right path to success.
- We held a purpose workshop, attended by key Directors from across the business to define strategic aspirations beyond making profit.
- JustOne conducted a thorough business and peer review before leading a sustainability strategy workshop. This workshop defined the sustainability issues that matter most to the business and that they have the greatest ability to impact.
- Having gained a deep understanding of the business and industry, we delivered a robust sustainability strategy framework, including name, vision, focus areas, and long-term goals mapped to the UN’s Sustainable Development Goals.
- JustOne also provided a strategic governance structure and communication guidance to ensure their sustainability strategy, “Live Beautiful”, was launched successfully.
- Sanderson Design Group’s resulting purpose, “to bring the beautiful into people’s homes and lives”, reflects their dedication to transforming lives through their business and products. This purpose has been truly embedded in their marketing and communications.
- Sanderson Design Group has begun its sustainability journey with two overarching ambitious goals that will set them apart as leaders. The first is to achieve Net Zero status by 2030, and the second is to become the employer of choice in their industry.
Purpose
Licensing Review
Sustainability Strategy Development
Sustainability Communications PlanningSustainability Strategy Development
Sustainability Communications Planning & VideographySustainability ReportingSustainability Strategy BrandingSustainability Strategy Development