Magic Light Pictures is an Oscar nominated, and BAFTA winning creator of family entertainment and brands, managing production, distribution, licensing and marketing.
The Challenge
Magic Light Pictures engaged with JustOne to develop recommendations of appropriate sustainability criteria to embed into Brand Guidelines
Magic Light Pictures had previously done work on the sustainability agenda and is very aware of the increasing importance of sustainability regarding the products that use their brands.
Our solution
In order to develop these recommendations, JustOne undertook a strategic process of reviewing product categories, processes, and peers.
Through stakeholder engagement of existing licensees, Licensee current needs and priorities were identified along with hot spots of risks and opportunities.
Existing sustainability practices undertaken by licensees were reviewed and good practices highlighted, along with areas of improvement categorised by type of licensee.
Certifications and standards relevant to many product-types and licensees were reviewed to identify work already being done and the level of impact they are having.
The result
A workshop was conducted to identify aspirations across sustainability issues as they relate to licensee products and the brand.
A report was delivered and presented with insights from the work, recommendations against key sustainability issues, next steps.
Magic Light have since joined Products of Change, which is the first licensing industry-specific bodies for sustainability.
They are creating (and nearly finished) a sustainable packaging style guide that will be distributed to all our licensees by the end of the year.
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